Techkriti 10 : The name is lost

Hello,
You know that name of Techkriti no longer exists as per student senate. I am still waiting for some concrete reasons for this happening from President Gymkhana. Below is senate meetings report, to which I am not at all convinced ( and hence expecting more points )

Sorry to state that nobody from us ( people who spent their dreams working for Techkriti and IITK ) were contacted by Gymkhana for their inputs. But now since I know it, I have mailed all last 4 year Gensecs and Fest Cordis. The purpose of this post is to have a exhaustive discussion.

Please post here your comments to advantages and disadvantages of new name on the festival formed upon "Merger" , of legendary Techkriti and Megbucks, the business/entrep. fest of IITK.
Also do comment upon the merger itself.

Shubg

Guidelines for the Techno-entrepreneurial festival of IIT Kanpur
The committee members and special invitees met thrice on March 17,18,19
and discussed upon the new Techno-Entrepreneurial festival.
1. The committee suggested that there be no division in the constitution of
the core team be on technical and entrepreneurial themes except
possibly for Head, Events where expertise is require for conduction of
specific entrepreneurial or technical events.
2. The committee agreed that the executional details of the specific events
should be left upto the organizing team.
3. The committee discussed at length the need for a new name as well as
the possibilities to adopt one of the previous festival names namely
Techkriti and Megabucks.
4. The need for a new name stemmed from the new theme of the festival.
5. The advantages and disadvantages of having a new name are detailed
below -
New name -
Advantages - In the long run, this would ensure a more balanced
emphasis on both themes of the festival.
Disadvantage - Loss of brand name which may affect the participation,
marketing and media attention given to the festival.
6. The committee agreed that with a new name the organizing team may
face some difficulties in the short term. However it is hoped that they
won't be significant in the long run.
7. The President, Students' Gymkhana was asked to contact the organizing
heads of Magnum Opus (the annual Techno-Management festival of IT0-
BHU conducted for the first time in 2009 and formed by merging
Technex and Opulence, the erstwhile Technology and Management
Festivals respectively of IT-BHU) and Kshitij (the annual Techno-
Management festival of IIT-Kgp formed by introducing an
entrepreneurial theme in Mandar, the Technology festival of IIT-Kgp six
years ago). Both the contacted persons emphasized on -
a) The introduction of a new name for a festival which has a new theme.
b)Greater emphasis on publicity for building up the brand name of the
new festival.
c)The fact that the reason for companies sponsoring an event in a
festival is more due to the brand of the institute than the brand of the
festival.
8. The advantages and disadvantages of adopting one of the previous
festival names was discussed -
One of the Previous Festival names -
Advantage -
Less effort required for brand building in comparison to that required in
the case of a new name.
Disadvantage -
The identity of the other festival(whose name is not adopted) might get
significantly eclipsed and proper justice might not be done to its theme.
9. The President made a comment that the new name (if any) shall not be
a derivative of either of the two names - Techkriti and Megabucks.
The committee after discussing in detail all inctricacies requested the
Convener and President to present the report in the senate.